Talking or Listening which is better?

This weeks reading discusses the importance of helping the customer to understand your product by taking time out to talk about your company and product to them and helping them understand what they are buying or getting themselves into. Social Networking today is for the most part focused on making a connection with the customer by engaging in conversation with him/her but making a connection with your customer goes farther than that. A company needs to pace importance on getting to know it's customer base and vice versa.

People become more effective to a company or a group if they are allowed to get involved with understanding what the company is all about and one sure way to achieve this goal is by allowing the customer to do more of the talking and showing that they understand what the company is about. As easy as this may sound, this has been one of the biggest challenges for companies and networks. It is much easier for them to talk at the customer instead of make it a conversation where both entities are contributing equally. Some companies or people feel it's an abomination to spend time on really educating the customer on what the company is about whiles allowing them to tell you their understanding of what the company is is about. http://www.chrisbrogan.com/shut-up-youre-helping-the-customer/. This link stresses on that fact. An employee who felt that educating the customers about the company was the right way to go is on the verge of losing his job and this stresses a lot on the point that was just made.